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Contracts: Record Labels

Finally, the moment has arrived. You and the band have worked their asses off in the live circuit, grinding and grinding away, until you've...

Fender: An acquisition analysis

As technology has evolved, so have the different ways of communicating with consumers. Whereas in the past mass media meant broadcasting a message to...

Behringer & Zildjian: an owned media analysis

Abstract The musical equipment industry can be a highly competitive industry, and as such, brands operating within this industry need to have a well-defined marketing...

From poster to post: a marketing analysis of Spotify and Deezer

Abstract The disparity in subscriber numbers between streaming services Spotify and Deezer, could possibly be explained by the difference in execution of their marketing strategy...

Keys of change: a brief analysis of the modern musical instrument market

Mankind has a rich history of music. Ever since the dawn of civilization, there have been people who have been documented engaging in song...

Types of content an artist can use online

In the past I've often worked with many artists, and the struggle for relevance on social media was always on top of my mind....

‘Help needed:’ an analysis of crowdfunding

Back in 2002, David Bowie was quoted as saying: “Music itself is going to become like running water or electricity” (Titlow, 2016). Almost 20...

Show me the money: Artist revenue streams

Artists and money. There is some romantic ideal that most artists are and should be close to broke, because only in this desperate state...

Union Burying Ground: the end of an era?

Being a musician is not always easy. You are often self-employed, and unless you are a business savvy musician, odds are big you will...

The Song That Remains The Same

The corporate world of publishing The music publishing industry is an old one, stemming from the invention of the sheet music press. However, nowadays publishers...

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