As technology has evolved, so have the different ways of communicating with consumers. Whereas in the past mass media meant broadcasting a message to...
Abstract
The musical equipment industry can be a highly competitive industry, and as such, brands operating within this industry need to have a well-defined marketing...
Abstract
The disparity in subscriber numbers between streaming services Spotify and Deezer, could possibly be explained by the difference in execution of their marketing strategy...
The corporate world of publishing
The music publishing industry is an old one, stemming from the invention of the sheet music press. However, nowadays publishers...
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