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Behringer & Zildjian: an owned media analysis

Abstract The musical equipment industry can be a highly competitive industry, and as such, brands...

From poster to post: a marketing analysis of Spotify...

Abstract The disparity in subscriber numbers between streaming services Spotify and Deezer, could possibly be...

Keys of change: a brief analysis of the modern...

Mankind has a rich history of music. Ever since the dawn of civilization, there...

Types of content an artist can use online

In the past I've often worked with many artists, and the struggle for relevance...

‘Help needed:’ an analysis of crowdfunding

Back in 2002, David Bowie was quoted as saying: “Music itself is going to...

Show me the money: Artist revenue streams

Artists and money. There is some romantic ideal that most artists are and should...