Abstract
The disparity in subscriber numbers between streaming services Spotify and Deezer, could possibly be explained by the difference in execution of their marketing strategy...
The corporate world of publishing
The music publishing industry is an old one, stemming from the invention of the sheet music press. However, nowadays publishers...
Swedish Successes: Kobalt Music Group
“Trust is good, but control is better,”
according to Swedish entrepreneur William Ahdritz, founder and chairman of Kobalt Music Group....
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